Synopsis: Mike Parker edging ahead of his LibDem rival
In the Ceredigion Facebook dual, Mark has 2,461 likes. It looks pretty engaging stuff – decent images, lots of local stories and so on. That’s reflected in the Likealyzer score of 81. Mark averages 49 interactions per post, but has a response rate to people of just 26%. Still, you can’t argue with the stats. 8.1 marks for Mark.
Mike’s site has gathered 1,567 likes. Given that Mark’s been an MP for 10 years, Mike’s total is pretty good in comparison. Mike’s content is focused on policies rather than engagement. Presumably that’s because he leaves his engagement principally for twitter? Mike gets 89 interactions per post, and a response rate of only 3%. See previous sentence. But despite having fewer likes and poor response rate, Mike’s Likealyzer score is 85. Way to go.
Let’s have a look at the Twitter battle. Mark’s following is 4,810, which is pretty good by the standards of politicians in Wales (bearing in mind that the Deryn graphic is 18 months old). But fascinatingly, just 301 of them are from Ceredigion. 654 are from Cardiff and 832 from London. The median number of followers of Mark’s followers is 321. And the two most frequently named places in the ‘location’ field of Mark’s followers are “UK” and “London”. Ceredigion – since you ask – is 7th in the list. Mark tweets 6 times per day (Riffle), and it’s mainly images of various groups of people (largely the same people, looking at them) taking selfies or chowing down on food. Which is fine if you’re on holiday, but not really engaging in a political sense. Mark’s top mentions (from Riffle) are @nuswales (could it be he’s looking towards the student vote?!), @youtube and @kirsty_williams. No place for Nick Clegg in there. Just three of Mark’s tweets have been retweeted more than 20 times, with a top mark of 40. Mark has a Klout score of 59 – although with just 6% of his followers being geographically eligible to vote for him, a lot of that Klout is misdirected. Mark’s not on LinkedIn nor google plus.
Mike has 2,485 followers, with 167 from Ceredigion. I suspected that Mike uses twitter to engage, and boy was I right. A very, very high proportion of his tweets are ‘contact’ tweets – conversations with people. Ceredigion is 8th on Mike’s list of ‘location’ for followers, but instead of UK and London, Mike’s two first-placed locations are “Wales” and “Aberystwyth”. These followers are likely to be considerably more useful to Mike than his London-based fans will be to Mark, and the median following of Mike’s followers is 343 – slightly better than Mark. Mike’s tweeting 12 times per day, including the entertaining ‘canvassing competition’. It’s an altogether more engaging fayre than the offer from his rival. Intriguingly, Mike’s top mention is also @nuswales, with @plaidcymru and @penrijames following. Although given that the official party account is @plaid_cymru then either Riffle or Mike is getting unstuck. His top tweet has been retweeted a whopping 708 times, with an additional five gathering more than 20 retweets. Mike’s Klout score is 58, and with a shade under 7% of his followers based in Ceredigion he’s hitting a marginally higher proportion of potential constituents (but fewer in absolute terms). Mike doesn’t appear to be on LinkedIn or google plus.
So the verdict is a nail-biting: