Social media engagement is important. It helps energise people, it gets people involved, it makes people feel that they have a stake, and it enables politicians to reach sections of society that traditional media and door-knocking might not be able to reach.
Nia Griffith has 554 likes on her Facebook account, which means she’s attracting likes at a rate of 111 per year. It’s hardly surprising the recruitment rate is so poor; it’s little better than Kim Jong Un in its capacity for regurgitating state propaganda (in this case, it’s a feed from Nia’s ‘blog’). Still, she somehow manages to get 56 on Likealyzer. Nia posts less frequently than once every two days and averages 23 engagements per post – in total about 10 engagements per day.
Vaughan Williams has only 364 likes on Facebook, but his recruitment rate is 182 per year, or about 63% better than Nia’s. He’s posting a good variety of memes, videos and images, along with lots of links to articles. Likealyzer rates Vaughan at 73, which is pretty good. He’s posting 1.8 times per day with 18 interactions per post: 32 interactions per day.
Nia comes across as relatively novice using twitter. She’s got 2,638 followers despite tweeting just 640 times in the last three years. That’s an average of one tweet every other day, although she has upped her frequency to 2 per day recently (Riffle). 153 of her folllowers are in the Llanelli area, with a further 50 in the vicinity of Swansea. So she has about 200 or so followers in the constituency. Far more important to Nia is London, which provides 498 followers. Mind you, a quarter of the accounts following Nia have been inactive for at least 3 months. There’s almost no engagement going on with Nia: a very small proportion (8%) of her tweets are ‘contact’ tweets (those that begin with someone’s twitter handle (name)). Over the last month she’s had 2,127 mentions on twitter. Llanelli ranks at number 5 in the list of locations used by Nia’s followers. Numbers 1 and 2? UK and London, of course. The median number of followers of people who follow Nia’s twitter account is 396. The most frequently mentioned accounts by Nia are @llanellyhouse, @colegsirgar and @fmwales (Riffle). Nia’s best ever tweet got 80 retweets, which is pretty impressive… until you learn that it was posted back in 2012. Her best tweet this year received 35 retweets, with 5 tweets this year getting more than 20 retweets. Nia’s Klout score is a remarkable 57; she also has a LinkedIn account but no google plus presence. As we’ve seen (above), Nia has her own website.
The Twitterati won’t be surprised at some of the stats relating to Vaughan. Vaughan’s got 2,086 followers and has a humungous 27,200 tweets to his name, with a phenomenal 89 tweets per day (Riffle). That’s 45 times as much as Nia. And it’s not just quantity. 14,347 mentions over the past month tells you that people are massively engaged with Vaughan. 118 of Vaughan’s followers are in the Llanelli area, with 33 or so in Swansea. But unlike for Nia, Llanelli is much more important to Vaughan than London (which only provides 85 followers for his account). There’s a good proportion of contact tweets with Vaughan, and given the total number of tweets, that’s a lot of contact. Median followership of Vaughan’s followers is 465, so they’re more influential than Nia’s followers. They’re more active, too, with a quarter of them having tweeted in the last hour (at the time of writing). Nia had five 20+ retweet tweets since the start of the year. Vaughan has had five over the course of 24 hours (2 May)! Vaughan’s top mentions are @plaid_cymru, @plaidllanelli and @seanllanelli. I don’t know what algorithm Riffle uses, but Vaughan’s Klout rating of 61 seems rather low. Vaughan doesn’t appear to be on LinkedIn, but my word has he got to grips with google plus, where he’s had 33,158 views! He also has his own blog here.
The scores on the doors?