Plaid’s latest electoral leaflet has arrived, courtesy of the Plaid team. It’s a relatively simple leaflet, but that can be a benefit in politics. The three core messages are that, if elected, Luke will:
- Fight for jobs and apprenticeships
- Be a strong voice for Wales in London
- Demand the best deal for you and your family
This all sounds a bit wishy-washy to me. There’s no substance to it. Granted, it’s a short document, to its huge credit bilingual, and nicely laid out with lots of ‘white space’, but it would be good to have a bit of policy oomph.
Over the page then we get urged to “send a real message to the Government in Westminster that they need to start listening to our community”. Do I recall a similar message being used by the Labour Party earlier this year? And if so, what message does a vote for Plaid or Labour represent?
It’s peculiar to hear from a Plaid candidate that “the only way” to get jobs in Penarth and Cardiff South (formerly “the most productive area on earth”) is through “having a strong voice from Wales in London”. Doesn’t that directly contradict the message that Wales should be generating jobs and investment through, for example, much more focus on local procurement?
Again, presumably because of a lack of space, we’re not treated to any substance in relation to the commitment to “securing the best deal for you”. But at least we get a nice picture of Luke and his party leader with some smiling campaigners – which is a much more down-to-earth way of showing your standing in the party than the traditional photo employed by others in this contest.