Is it just me or are there just two wards where there is anything approaching political activity in Penarth? I know I forecast easy wins in certain wards, but surely these elections should be worthy of at least one pamphlet per ward? If you’ve been deluged with activity in, say, Plymouth ward, scan me the copies and I’ll do my best to review. Time’s running short though!
It’s no surprise that the two ‘active’ wards are St. Augustine’s and Cornerswell, since these are the only wards where the election will result in a changing of the guard. What has come as a surprise is that the only electoral information that’s made its way to me from Cornerswell has come from Plaid Cymru. I’m assuming that the Labour candidates do actually want to win this ward and have been knocking on doors with leaflets. It’s a shame that they haven’t followed Lis Burnett’s lead in sending me their copy. No free publicity for Rhiannon Birch and Peter King then – but that’s their loss. And has anyone received Conservative leaflets through the door? They’re the incumbents after all – or have they effectively conceded defeat in this contest?
I’m making an assumption here, which is that anyone who sends me copy is actually printing and distributing it. After all, this isn’t just a publicity zone for political parties. If anyone thinks I’m being taken for a ride please do get in touch: penartharbyd[a]gmail.com
On to the latest Plaid leaflet then (that’s Plaid Cymru, Plaid Cornerswell and Plaid Cymru Penarth).
It seems that the Plaid Cornerswell candidates are switched on to local media channels. Apparently there’s an independent community website that ranked the Conservative incumbents Dorothy Turner and John Fraser just 1/10, and described them as ‘elect at your peril’. I bet that site is well worth a read. However I don’t think the conflation of the local councillors with a Leader of a different council works. I see what they’re trying to do – fling mud at the Labour parties generally and hope it sticks to the local candidates – but it’s a step too far removed to gain traction.
The three pledges on this leaflet mirror the three in Osian Lewis and Luke James’ previous version – namely, freezing council tax, affordable housing and support for business. That’s good for consistency and credibility, and all of them are (somewhat or entirely) local issues. Osian and Luke are keen to raid the council’s reserves to pay for a freeze on council tax. Mind you, Plaid is only following the lead from another party that’s been playing fast and loose with reserves.
I’m not sure exactly what’s on offer in terms of support for local businesses other than fighting for “more grants and loans”. That may be because actually there’s rather little that local authorities can do in the way of supporting local businesses. I’d be delighted to be proved wrong, by the way. It seems to suggest that this manifesto pledge hasn’t really been thought through, and has been put in to make it look like Plaid’s on the side of business.
But I’m delighted to see that Osian and Luke have settled on a 50% affordable housing criterion for new developments. This is absolutely within the remit of local authorities. It’s not like Penarth has a chronic deficit of ultra-expensive housing, so a few more developments for people with less in their pockets than the captains of industry would be very welcome.
I’m also impressed by the quote that they’ve squeezed out from new party leader Leanne Wood (even if her grammar isn’t up to scratch). This is the kind of thing that takes a bit of effort to achieve, but gives the appearance of both a leader who has time for local candidates (and by extension, Penarth), and candidates who are influential enough to avail of their party leader’s time.
In terms of layout, I think these guys have cracked it. A nice mix of text and images, the fold-up section that means the householder can put the pamphlet in their window to show support, pleasing off-set of the green sections, consistent branding with the logo, and I’m a sucker for those bright quotation marks. They’ve even mastered the art of making a photo cut-out. Bravo!
I’m assuming that this leaflet is bilingual based on these candidates’ track record. The other parties could take a few tips from Osian and Luke.
Layout 10/10, Content 7/10.